You’ve worked hard to build your business and establish your brand in the marketplace. But one day, you discover someone else using your logo or product designs—without permission.
While taking legal action might seem daunting, failing to act promptly against copyright infringers can severely damage your business and weaken your case. Below are five signs you need to take legal action.
Trademark misuse
When your competitors use your business name, logo or slogan to confuse customers, you need to make your move. They don’t need to use your exact trademarks, either. You may file for trademark infringement if it’s close enough to cause confusion among your customers or target audience.
Financial losses
Legal action can help you recover damages if the infringement affects your bottom line. You need to move fast if you’re seeing a noticeable drop in sales, customer confusion about product origins or damage to your brand’s reputation.
Failed negotiations
If you’ve already sent cease and desist letters and attempted reasonable negotiations, but the infringement continues, litigation may be necessary. Persistent violations, despite your warnings, often indicate your imitator won’t stop without court intervention.
New markets
It can significantly hurt your brand if the copyright thieves expand their business to new products or territories. What if a customer gets harmed by the fake product and goes after your business? As such, immediate action is crucial to prevent further damage to your business interests.
Safeguarding your brand and business future
Don’t let a copycat issue slide because it’s too stressful to deal with. When someone infringes on your intellectual property rights, they’re not just violating the law—they’re threatening your business’s reputation, revenue and future growth.
Protecting your business rights requires careful timing and proper documentation. Consulting an experienced business litigation attorney can help you make a strong legal case. They can evaluate your evidence and help you fight against your copycats.